Specialization Offered

Finance

Financial management entails planning for the future of a person or a business enterprise to ensure a positive cash flow. It includes the administration and maintenance of financial assets. Besides, financial management covers the process of identifying and managing risks.

The primary concern of financial management is the assessment rather than the techniques of financial quantification. A financial manager looks at the available data to judge the performance of enterprises. Managerial finance is an interdisciplinary approach that borrows from both managerial accounting and corporate finance.

Some experts refer to financial management as the science of money management. The primary usage of this term is in the world of financing business activities. However, financial management is important at all levels of human existence because every entity needs to look after its finances.

Financial managers aim to boost the levels of resources at their disposal. Besides, they control the functioning on money put in by external investors. Providing investors with sufficient amount of returns on their investments is one of the goals that every company tries to achieve. Efficient financial management ensures that this becomes possible.

Strong financial management in the business arena requires managers to be able to:

1. Interpret financial reports including income statements, Profits and Loss or P&L, cash flow statements and balance sheet statements
2. Improve the allocation of working capital within business operations
3. Review and fine tune financial budgeting, and revenue and cost forecasting
4. Look at the funding options for business expansion, including both long and short term financing
5. Review the financial health of the company or business unit using ratio analyses, such as the gearing ratio, profit per employee and weighted cost of capital
6. Understand the various techniques using in project and asset valuations
7. Apply critical financial decision making techniques to assess whether to proceed with an investmtn
8. Understand valuations frameworks for businesses, portfolios and intangible assets.

Human Resource

Human-Resource Management outlines the importance of HRM and its different functions in an organization. It examines the various HR processes that are concerned with attracting, managing, motivating and developing employees for the benefit of the employees, organaisation and market.

HRM covers Functions like

- human resource auditing
- human resource strategic planning
- human resource planning
- manpower panning
- recruitment / selection
- induction
- orientation
- training
- management development
- compensation development
- performance appraisals
- performance management
- career planning / development
- coaching
- counsellinges
- staff amenities planning
- event management
- succession planning
- talent management
- safety management
- staff communication etc.

WHAT HR management PROVIDES to the organization

- as the economy grows/declines, manages the demand for HR resources changes not only in quantity but also in quality/ types.
- manages the social pressure to provide the right environment for employees.
- manages the political pressure to employ local population, irrespective of skills/ knowledge.
- manages the legal challenges to recruitment / compensation on discrimination .
- manages the technology changes, means getting right type of people or provide the right type of training.
- manages the competitive pressure to get the right talent at the right compensation.
- manages the strategic HR planning.
- manages the hr BUDGET constraint to get the best resources for the least.
- sales / production increases in business, puts pressure on HR to recruit more for less.
- sales / production decreases in business, puts pressure on HR to rationalise recruitment.
- new venture means demand for new type of skills/ knowledge.
- acquisitions / mergers means rationalization of HR.
- Organization development means HR implementing new structure, new culture, new systems etc.
- Job redesign means HR implementing new methods, new process, new systems etc.
- Globalization means managing HR diversity, new culture change, new training etc.

Marketing

From a very small fish to becoming the big one and then the biggest among all. This is how few brands have changed with time eg: Levis Microsoft and many other "The Big Fish" The financial success of such brands have been depending on combined efforts of their financial strategies and their marketing efforts. One thing that's been common among all there brands is a high degree of Brand loyalty. They have managed to capture the share of heart and in turn share of customer’s wallet.

Now understand that marketing plays an important roll in their overall success ,so now Companies have CMOs (Chief Marketing Officer) along with CFOs and CEOs. They understand that if there are functions close to customers its ether Sales or Marketing. Sales become a direct interface among customs and products offered by Companies, and marketing is an indirect function between customer and the company.

But what makes marketing so big? Why is it important? If you have a great product you are bound to succeed then why do u need to spend on marketing / advertising?

The answer to these questions lies deep within the customer’s brain. Customers / consumers are smart and they understand what makes your product different form mine.

If you are offering then 1 % more that what I do why should they pay me rather than paying you. That’s the point. And secondly it’s important to communicate the product offerings to the end user. If a marketing team has worked hard on understanding the consumer needs they need to make sure their customers get a feel “This brand knows what I want ”. Trust me this is the only major differentiator between why your 1% more is able to get you more loyal and more number of customers.

The time has changed. To products that are offered by a brand you have "n" number of more substitutes and consumers get to know which is the better substitute that suites there requirements . So it is important to make sure that marketing efforts are more on understanding the changing needs on today’s customer. We need to understand the minds of customers. It’s rightly said “customer is KING”

Marketing managers need to understand the customer needs and they need to make their major decisions such as the features to include, the price to be offered to customers and what to spend on advertisements.

Marketing today has become a emotional research which helps understanding customer and consumers psychology so that products are developed based on these understanding.

How do we reduce cost of customer acquisition?

A successful Marketing team can carefully analyze customer needs and carefully monitor there competitors marketing moves.

Advertising

“I do not regard advertising as entertainment or an art form, but as a medium of information.”

David Ogilvy

Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services Anonymous.

Advertising is one of the most important things present in or society today, like an old slogan puts it 'Advertising, your right to choose'. Advertising helps to keep the consumers informed about whatever new products or services are available in the market at their disposal. It helps to spread awareness about products or services that are of some use to consumer and potential buyers. The main aim of advertising, many believe is to sell. These are the kind of people who vehemently oppose anything that make advertising seem unethical. Advertising on the whole helps business as well as the economy to prosper and makes the consumer aware of the various choices that are available to him.

Advertising is one of the many marketing tools that are used to attract attention of prospective customers to a business or its products or services. The more effective an advertising campaign, more the customers it draws, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes public relations, promotional programs, signage, incentives, newsletters, and word of mouth, among other strategies. The aim of a marketing strategy is to use advertising, along with these other tools, for maximum impact.

Retailing

IT is a set of business activities which aims to provide values to the products and the services demanded by the consumers. Global retail today sees lead times as long as 6 to 10 months, forcing vendors to make significant bets on inventory, consumer trends and distribution methods—bloating supply chains with a stockpile of $1.2 trillion in excess merchandise.

At the same time, retailers lose a staggering $93 billion in missed sales every year, simply because they don't have the right products in stock to meet customer demand. And that demand is more demanding and immediate than ever before: in the U.S., over 92% of adults conduct research online and seek the opinions of others before they ever purchase a product from a store.

To do business with shoppers on a smarter planet, retailers and manufacturers need a smarter system. One that bends retail's global supply chain to these new realities. It needs to be inter-connected, so the system can be fed by customer insight at every point in the process—all the way from design to distribution. It needs to be instrumented, so every item of inventory can be tracked and accounted for. And it needs to be intelligent, so vast amounts of customer data can be analyzed and turned into real value in real time.

Banking

Banks play very important role in the economic life of the nation. The health of the economy is closely related to the soundness of its banking system. Although banks create no new wealth but their borrowing, lending and related activities facilitate the process of production, distribution, exchange and consumption of wealth.

In this way they become very effective partners in the process of economic development. Today, modern banks are very useful for the utilization of the resources of the country. The banks are mobilizing the savings of the people for the investment purposes. The savings are encouraged and saving rate increases. If there would be no banks then a great portion of a capital of the country would remain idle.

A bank as a matter of fact is just like a heart in the economic structure and the Capital provided by it is like blood in it. As long as blood is in circulation the organs will remain sound and healthy. If the blood is not supplied to any organ then that part would become useless. So if the finance is not provided to Agriculture sector or industrial sector, it will be destroyed. Loan facility provided by banks works as an incentive to the producer to increase the production.

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